Antony Barlow

Inquirer
DISC Type : cd

Chief Architect at Santander UK

Milton Keynes, England, United Kingdom

Overview

Antony has no verified overview

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Antony has no verified topics they care about

Media Appearances

Antony has no verified media appearances

Work History

11-2023
Chief Architect at Santander UK
11-2021 - 11-2023
Head of Architecture - Customer, Data & Business Banking at Barclays
6-2021 - 12-2021
Head of Architecture - Business Banking at Barclays
8-2019 - 6-2021
Director, CTO - Digital Workplace at Barclays
6-2011 - 7-2013
Solution Architect - Enterprise Architecture Team at Liverpool Direct Limited

Education

2010 - 2013
BSc Honours from The Open University
2006 - 2010
Foundation degree from The Open University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Milton Keynes, England, United Kingdom Job Level : N/A Designation : Chief Architect at Santander UK
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Insights For Selling To Antony

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antony is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Antony

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Antony move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Antony take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Antony

Personality Compatibility


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