Anu Balasaravanakumar in

Anu Balasaravanakumar

Activist · DISC type Cd
Founder at Teenyden
📍 Chennai, Tamil Nadu, India

Anu Balasaravanakumar is the founder of Teenyden, a D2C brand creating independent play essentials for children. A mom-turned-entrepreneur with an Engineers Degree, she successfully launched her brand in July 2024, achieving over 150 sales organically without paid ads by addressing a key pain point for parents.

Her venture was born from her personal experience as a tired mother seeking screen-free, engaging activities for her toddler. Anu holds certifications in Robotics and IoT, reflecting a deep interest in technology. Her college activities included being an active member of the science club and ISTE.

After being featured in Anandha Vikatan Magazine, her monthly orders increased threefold, providing a massive boost to her new business.

Read the full overview →
Experience
6 Years
Current Role
Founder
Job Level
Leadership
Location
Chennai, Tamil Nadu, India
Personality Overview

How Anu shows up

Meticulous
Logical And Quick
Perfectionist

They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Priorities

Topics Anu cares about

Independent Play
Her company's mission is to create screen-free toys and activities, like 'Do Sheets', that empower children to play and explore independently, fostering confidence and creativity.
D2C Brand Building
She built the Teenyden brand from scratch and generated her initial 150+ sales without any paid advertising, relying on organic growth and word-of-mouth.
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Career

Work history

7-2024
Founder
Teenyden
11-2023 - 2-2025
Advisor
Think-Digital, SRM
8-2023 - 10-2023
Chief Marketing Officer
Think-Digital, SRM
2-2021 - 12-2022
Customer Operations Engineer
Cloudera
5-2018 - 12-2020
Analyst Programmer
Ramco Systems
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2018
Engineer's Degree
Ramco Institute of Technology
2012 - 2014
High School
TMHNU matriculation higher secondary school
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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