Anurag Saboo is the Co-Founder of DaMensch, an apparel brand focused on mens fashion. An IIT-Delhi alumnus, he has over a decade of experience in e-commerce, product management, and brand strategy, with previous leadership roles at major companies like Nykaa and Snapdeal.
His professional focus is deeply rooted in his personal passion for the Beauty & Personal Care and Apparel industries. Anurag is driven by creating user-centric products and has a strong background in designing digital experiences and managing e-commerce supply chains.
Anurag co-founded DaMensch after identifying a significant market gap for innovative and comfortable mens innerwear.
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