Anurag Saboo in

Anurag Saboo

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Co-Founder at Damensch
📍 Bangalore Urban, Karnataka, India

Anurag Saboo is the Co-Founder of DaMensch, an apparel brand focused on mens fashion. An IIT-Delhi alumnus, he has over a decade of experience in e-commerce, product management, and brand strategy, with previous leadership roles at major companies like Nykaa and Snapdeal.

His professional focus is deeply rooted in his personal passion for the Beauty & Personal Care and Apparel industries. Anurag is driven by creating user-centric products and has a strong background in designing digital experiences and managing e-commerce supply chains.

Anurag co-founded DaMensch after identifying a significant market gap for innovative and comfortable mens innerwear.

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Experience
13 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Bangalore Urban, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Anurag cares about

Men's Apparel Innovation
Co-founded DaMensch to specifically innovate in the men's innerwear and apparel space, focusing on fabric technology and comfort.
D2C Brand Building
He is actively building a major direct-to-consumer brand from the ground up, navigating challenges in marketing, supply chain, and customer acquisition.
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Career

Work history

8-2018
Co-Founder
Damensch
9-2016 - 9-2018
Assistant Vice President - Product -Mobile Apps, User Experience and Analytics
Nykaa.com
1-2016 - 9-2018
Assistant Vice President - Product -Web, User Experience & Analytics
Nykaa.com
7-2014 - 12-2015
Manager - Product Development
Nykaa.com
12-2012 - 6-2014
Product Manager - Customer Experience, Loyalty and Personalization
Snapdeal
In the press

Media appearances

Anurag Saboo | Founder & CEO | DaMENSCH - Fibre2Fashion. Featured in Fibre2Fashion
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Anurag Saboo, Co-Founder, DaMENSCH on what his brand stands for. Featured in ImagesBof
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Education
2008 - 2012
Bachelor’s Degree
Indian Institute of Technology, Delhi
1996 - 2008
High School
Ryan International School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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