Aoife is an experienced Programme Manager with over 15 years in large-scale business and technology transformation within the retail sector. A graduate of the University of Limerick, she is described as diligent and intelligent, with strong expertise in vendor management and delivering complex change at Primark.
After a decade with Primark, she led the rollout of multiple international websites and is now focused on transforming the companys product model.
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Experience
10 Years
Current Role
Programme Manager, Product Model
Job Level
Middle
Location
Ireland
Personality Overview
How Aoife shows up
Judgemental
Upfront
Hard To Convince
They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.
Priorities
Topics Aoife cares about
Retail Transformation
Leads large-scale business and technology transformation projects at Primark, focusing on improving operational efficiency and aligning technology with strategic goals.
Digital Experience
Previously managed the rollout of multiple international retail websites, leading cross-functional teams and external partners to ensure successful launches.
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Career
Work history
12-2023
Programme Manager, Product Model
Primark
2-2022
Programme Manager Digital Experience
Primark
2-2021 - 2-2022
Programme Manager, Technology
Primark
11-2018 - 2-2020
Reporting Delivery Lead, Oracle Programme
Primark Stores Limited
9-2016 - 1-2018
Existing Systems Delivery Manager, Oracle Programme
Primark
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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