Aoife Roche in

Aoife Roche

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Vice President, Sales - EMEA at STR
📍 Southwark, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
Vice President, Sales - EMEA
Job Level
Senior
Location
Southwark, England, United Kingdom
Personality Overview

How Aoife shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Aoife cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2024
Vice President, Sales - EMEA
STR
6-2022 - 9-2024
Senior Director, Commercial
STR
12-2020 - 9-2024
Commercial Director - Hotels
STR
9-2016 - 12-2020
Director of Account Management
STR
8-2012 - 8-2016
Director of Sales & Marketing - London
The Doyle Collection
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
9-2023 - 6-2025
Executive MBA
University of Limerick
3-2022 - 8-2022
Executive Leadership Accelerator Program
University of Virginia Darden School of Business
1995 - 1998
BA
University of Limerick
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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