Apoorva Sidhu in

Apoorva Sidhu

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Principal Brand Designer at Chargebee
📍 Bengaluru, Karnataka, India

Apoorva is the Principal Brand Designer at Chargebee with over five years of experience as a multidisciplinary designer. Her expertise spans branding, web design, motion graphics, and video production. She holds a Bachelor of Business Management from Christ University, underpinning her creative work with a strong understanding of business needs.

She operates at the intersection of creativity and strategy, with interests in design studios like Quicksand and business publications. Apoorva is a creative problem-solver who enjoys blending analytical thinking with innovative design to build compelling brand experiences, seeing her work as a balance of logic and magic.

She uniquely describes her professional philosophy as "Balancing that logic and magic. ⚡️"

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Experience
8 Years
Current Role
Principal Brand Designer
Job Level
Middle
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Apoorva cares about

Comprehensive Brand Building
As a Principal and former Lead Brand Designer, she has a proven track record of shaping and elevating brand identities from the ground up.
AI in Customer Experience
Her experience at Observe.AI involved using Voice AI to enhance brand representation in contact centers, showing an interest in applied AI.
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Career

Work history

7-2024
Principal Brand Designer
Chargebee
5-2022 - 12-2022
Lead Brand Designer
Observe.AI
4-2021 - 5-2022
Senior Brand Designer
Observe.AI
11-2019 - 4-2021
Marketing Designer
Observe.AI
7-2016 - 6-2018
Visual Designer
SignEasy
In the press

Media appearances

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Education
2011 - 2014
Bachelor of Business Management
Christ University
2004 - 2010
International Baccalaureate
Indus International School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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