April Ayala

Examiner
DISC Type : cs

VP, Integrated Media Strategy & Partnerships at Excitant Media

Greater Sacramento, United States

Overview

April has no verified overview

Personality Overview

Unexpressive

Late Adopter

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

April has no verified topics they care about

Media Appearances

April has no verified media appearances

Work History

1-2022
VP, Integrated Media Strategy & Partnerships at Excitant Media
11-2019 - 6-2022
Director, Government Division at Audacy, Inc. (formerly Entercom)
2-2019 - 11-2019
Government Partnerships Manager at Entercom
6-2018 - 2-2019
Sr. Account Executive at Clear Channel Outdoor
4-2003 - 6-2018
Sr. Account Executive at CBS Radio

Education

Communication and Media Studies from California State University-Sacramento
Communications from Diablo Valley College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Sacramento, United States Job Level : Senior Designation : VP, Integrated Media Strategy & Partnerships at Excitant Media
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Insights For Selling To April

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with April is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from April

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will April move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can April take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And April

Personality Compatibility


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