Apurva Parikh in

Apurva Parikh

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VP Digital Technology at Tapestry
📍 New York City Metropolitan Area, United States

Apurva Parikh is the Sr. Director of Digital Architecture & Engineering at Tapestry, overseeing global e-commerce technology for brands like Coach and Kate Spade. A graduate of the New Jersey Institute of Technology, he is also a MACH Alliance Ambassador, specializing in high-scale, multi-brand digital commerce platforms and enterprise technologies.

Based on his professional affiliations, Apurva follows major trends set by leading technology and direct-to-consumer companies. He maintains an interest in the strategies of innovative brands such as Google, Amazon, and Nike, reflecting his focus on the intersection of digital platforms and retail.

Unique fact: While at Kate Spade, he architected and built a cloud-based e-commerce integration solution from the ground up, supporting over 25 data feeds for seven distinct retail sites.

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Experience
20 Years
Current Role
VP Digital Technology
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Apurva cares about

Composable Commerce
As a MACH Alliance Ambassador and speaker at MACH X, he is a proponent of future-ready, composable architectures for enterprise retail.
Global E-commerce
Heads digital architecture for Tapestry's portfolio, including 11 sites across 5 international markets for brands like Coach and Kate Spade.
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Career

Work history

9-2024
VP Digital Technology
Tapestry
4-2018 - 9-2024
Sr. Director, Digital IT
Tapestry
4-2017 - 4-2018
Director, Enterprise Architect
The Children's Place
5-2016 - 4-2017
Manager, Solutions Architect
The Children's Place
3-2013 - 5-2016
Technical Specialist
Kate Spade & Company
In the press

Media appearances

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Education
MS
New Jersey Institute of Technology
B.E.
G H Patel College of Engineering & Technology
Social presence
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Behavioral profile

DISC profile (public)

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