Ari Freedman in

Ari Freedman

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Head of Digital Experience, Insights & Analytics at Super Retail Group
📍 Australia

Ari Freedman is the Head of Digital Experience, Insights & Analytics at Super Retail Group, with over 12 years of experience in data-driven design and user experience. A graduate of The University of Queensland, he leads a team of specialists to drive positive change through analytics, testing, and insights. People have described him as very particular in his work.

He was instrumental in implementing AI-driven personalization at Super Retail Group, which contributed to 20% of the companys online revenue.

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Experience
13 Years
Current Role
Head of Digital Experience, Insights & Analytics
Job Level
Mid-senior
Location
Australia
Personality Overview

How Ari shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ari cares about

Data-Driven Design
Has centered his 12-year career on using data and analytics to create positive user experiences and drive business change.
E-commerce Personalization
Spoke about using AI tools to increase conversion, basket size, and product discovery through personalized customer experiences.
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Career

Work history

7-2024
Head of Digital Experience, Insights & Analytics
Super Retail Group
2-2022 - 7-2024
Head of Digital Experience
Super Retail Group
11-2019 - 3-2022
Senior Manager - Omni UX, Conversion & Insights
Super Retail Group
5-2018 - 11-2019
Omni Conversions and Insights Manager
Super Retail Group
9-2016 - 5-2018
User Experience (UX) Designer
Super Retail Group
In the press

Media appearances

Driving Member Engagement for the Super Retail Group in Australia. Featured in Let's Talk Loyalty
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Education
2005 - 2007
Bachelor of Multimedia Design
The University of Queensland
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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