Arooj is a Founder & Growth Partner at Brand & Book™, specializing in helping service businesses recover lost revenue from missed calls and dead leads. She focuses on LinkedIn as a primary client acquisition channel, leveraging personal branding and content creation.
At 23, Arooj has spent a significant part of her life building brands online, understanding algorithms and the psychology behind converting followers into clients. She previously built brands on Instagram and TikTok for coaches and consultants.
Arooj pivoted from hustle-based business models to focus on sustainable, client-centric strategies.
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