Arpan Basu

Judge
DISC Type : Dc

Vice President & Head - Public Affairs, Communications and Sustainability at Reliance Consumer Products Limited

Bengaluru, Karnataka, India

Overview

Arpan has no verified overview

Personality Overview

Features Driven

Demanding

Objective Thinker

They like to stay in control of the negotiation or defining of the terms.  They respond better to strong and respectful interactions. They put a lot of effort into ensuring personal success.

Topics They Care About

Arpan has no verified topics they care about

Media Appearances

Arpan has no verified media appearances

Work History

11-2024
Vice President & Head - Public Affairs, Communications and Sustainability at Reliance Consumer Products Limited
1-2024 - 9-2024
Sr. Director Strategic Communications at The Coca-Cola Company
3-2021 - 12-2023
Strategic Communications Director at The Coca-Cola Company
4-2020 - 2-2021
Director Communications at The Coca-Cola Company
3-2012 - 3-2015
Chief Manager Corporate Communications at Max Life Insurance

Education

2001 - 2003
Master of Business Administration - MBA from Ohio University
1998 - 2001
Bachelor of Commerce - BCom from Calcutta University, Kolkata

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Vice President & Head - Public Affairs, Communications and Sustainability at Reliance Consumer Products Limited
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Insights For Selling To Arpan

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arpan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Arpan

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Arpan move?

  • If convinced, they can reach decisions quite fast.
  • Can Arpan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Arpan

Personality Compatibility


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