Arti Mala

Wildcard
DISC Type : ics

Global Head of Digital Food Products and Experience at Sodexo

Washington, District of Columbia, United States

Overview

Arti Mala is the Global Head of Digital Food Products and Experience at Sodexo, where she shapes the companys global digital food portfolio. Her expertise lies in creating connected, omni-channel experiences. She holds both an MBA and a Bachelors degree from the University of Marylands Robert H. Smith School of Business.

Outside of her corporate role, she describes herself as a part-tech nerd and part-creative. She actively advises consumer product startups on new product development, brand, and marketing. Her posts suggest a passion for travel, food, and her alma mater, the University of Maryland.

Unique fact: Arti is the founder of First Seed Foods, a CPG e-commerce brand that shipped better-for-you meals nationwide.

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Digital Food Experience
Her current role at Sodexo focuses on delivering a connected, omni-channel experience to enhance consumer engagement through personalization and simplicity.
Startup Advising
She dedicates time to advising consumer product startups on new product development, branding, and marketing strategies.
Food and Wellness
She founded a "better-for-you" meal company and has expressed a strong opinion that hospitals should serve healthy, high-quality food to aid in healing.

Media Appearances

Sodexo CEO Thierry Delaporte announces new Global Executive Team. Featured in Sodexo Newsroom

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India’s Growing Role in Sodexo’s Global Tech and Digital Strategy. Featured in Express Computer

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Sodexo and ART Announce Partnership to Redefine Hot Food Robotic Technology. Featured in Sodexo US Newsroom

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Work History

1-2026
Global Head of Digital Food Products and Experience at Sodexo
12-2025
Advisor at First Seed Foods
3-2022 - 12-2025
Founder at First Seed Foods
9-2020 - 2-2022
Director, Head of Product and Customer Experience, Airport Lounge Network at Capital One
7-2018 - 8-2020
Director, New Product Strategy, Small Business Card at Capital One

Education

Master of Business Administration (MBA) from University of Maryland - Robert H. Smith School of Business
Bachelor's degree from University of Maryland - Robert H. Smith School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Global Head of Digital Food Products and Experience at Sodexo
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Insights For Selling To Arti

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arti is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Arti

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Arti move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Arti take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Arti

Personality Compatibility


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