Arturo Pisapia in

Arturo Pisapia

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Global Loyalty / Membership Director at adidas
📍 Greater Nuremberg Metropolitan Area, Germany

Arturo Pisapia is a data-driven leader at adidas, where he serves as the Global Loyalty and Membership Director. He specializes in transforming brand growth through CRM and loyalty, having scaled the adiClub program to over 300 million members. Colleagues describe him as pragmatic, goal-oriented, and a hard-working professional with strong technical and managerial skills.

Arturo is a strategic thinker passionate about the intersection of data, creativity, and technology to foster meaningful customer relationships. He holds a Masters degree from Politecnico di Torino and has obtained certifications in loyalty programs and creativity.

During his time at deltatre, he led the digital platform strategy and operations for major global sports events, including NBCOlympics. com, UEFA. com, and FIFA. com.

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Current Role
Global Loyalty / Membership Director
Location
Greater Nuremberg Metropolitan Area, Germany
Personality Overview

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Priorities

Topics Arturo cares about

Future of Loyalty
He advocates for loyalty strategies that move beyond transactions to build trust and personalization, viewing loyalty as a core business growth engine.
Securing Executive Buy-In
He shares insights on the challenges of proving ROI for loyalty programs and gaining investment from leadership for customer-centric initiatives.
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Career

Work history

1-2020
Global Loyalty / Membership Director
adidas
12-2016 - 5-2021
Global Director eCommerce Digital Activation
adidas
3-2014 - 12-2016
Senior Manager Digital Experience
adidas
1-2009 - 2-2014
Product Director Sport Web Sites
deltatre
11-2007 - 12-2008
CRM Team Lead
deltatre
In the press

Media appearances

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Education
Master's degree
Politecnico di Torino
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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