Arun Ulag

Observer
DISC Type : ic

President, Azure Data at Microsoft

Greater Seattle Area, United States

Overview

As President of Azure Data at Microsoft, Arun Ulag leads the companys portfolio of databases, analytics, and business intelligence technologies. A Stanford University alumnus, he has a background in engineering and previously founded his own successful software company before his tenure at Microsoft.



Prior to his leadership roles at Microsoft, Arun founded and bootstrapped a 60-employee software company, Think Business Networks, serving major telecom providers.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Microsoft Fabric
He consistently promotes Microsoft Fabric in his recent posts, highlighting its role in unifying analytics, AI, and operational data for customers.
AI in Data
Frequently discusses integrating Copilot and AI features into the data stack to enhance developer productivity and enable data-driven development.
Unified Data Platforms
His role and recent talks emphasize integrating databases, analytics, and BI into a single, simplified platform to provide customers with faster insights.

Media Appearances

Arun has no verified media appearances

Work History

9-2025
President, Azure Data at Microsoft
12-2022 - 10-2025
Corporate Vice President, Azure Data at Microsoft
7-2021 - 11-2022
Corporate Vice President, Intelligence Platform at Microsoft
2-1996 - 7-2002
Founder & President at Think Business Networks
Software Engineer at Ceon Corporation

Education

2002 - 2003
MS from Stanford University Graduate School of Business
1991 - 1995
Bacheror of Engineering from Bharathiar University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Seattle Area, United States Job Level : Middle Designation : President, Azure Data at Microsoft
URL has been copied!

Insights For Selling To Arun

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arun is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Arun

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Arun move?

  • They like to analyze well and then make their decisions.
  • Can Arun take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Arun

Personality Compatibility


Other Microsoft Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.