Asbjørn Ethelberg in

Asbjørn Ethelberg

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Vice President & Head of Strategy at Qufora
📍 Copenhagen, Capital Region of Denmark, Denmark

Asbjørn is the Vice President and Head of Strategy & IT at Qufora, where he leads strategy and growth initiatives. His career, including senior roles at Coloplast, is focused on commercial development in purpose-driven MedTech companies. He holds an MSc from Copenhagen Business School and a Masters from CEMS.

He is motivated by a desire to constantly learn, push himself out of his comfort zone, and contribute to work that has a tangible, positive impact on peoples lives. As a leader, he prioritizes his teams well-being and open communication.

Unique fact: In a previous role, he traveled for work more than 80 days per year.

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Experience
14 Years
Current Role
Vice President & Head of Strategy
Job Level
Senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Asbjørn cares about

Purpose-Driven Work
He is motivated to work for companies that dramatically improve lives and have a tangible impact on the wellbeing of other people.
Continuous Learning
Believes it is critical to keep learning and developing throughout a career, intentionally avoiding comfort zones to embrace new challenges and reboot his learning dynamic.
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Career

Work history

3-2025
Vice President & Head of Strategy
Qufora
1-2022 - 3-2025
Director & Head of Commercial Development, Wound & Skin Care
Coloplast
10-2017 - 1-2022
Head of Commercial Excellence, Wound & Skin Care
Coloplast
8-2016 - 10-2017
Senior Manager, Commercial Development, Chronic Care
Coloplast
7-2015 - 8-2016
Manager, Commercial Development
Arla Foods Ingredients
In the press

Media appearances

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Education
2010 - 2012
MSc Economics & Business Administration
Copenhagen Business School
2010 - 2012
Masters
CEMS - The Global Alliance in Management Education
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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