Ashima Kakar Chandra in

Ashima Kakar Chandra

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Chief Alchemist at BrandPipal
📍 Delhi, India

Ashima Kakar Chandra is the Chief Alchemist and Co-founder of BrandPipal, while also leading global marketing for NLB Services. With experience from Tech Mahindra and Publicis Sapient, she blends data-driven strategies with creativity. People who have worked with her describe her as creative, passionate, and bold.

Outside of her marketing career, Ashima is a keen reader with a strong interest in the real-world applications of emerging technologies. She enjoys striking up conversations about the immense potential of 5G, Blockchain, and the Metaverse, reflecting her forward-thinking and curious nature.

She believes marketing is a “brain game,” requiring equal parts logic and instinct, data and creativity.

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Experience
14 Years
Current Role
Chief Alchemist
Job Level
Mid-senior
Location
Delhi, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ashima cares about

Data & Creativity
Believes effective marketing is a blend of logic and instinct, using data and creativity to understand human behavior and shape perceptions.
Strategic Storytelling
Recently launched her own agency, BrandPipal, with a mission to help companies tell their stories authentically by combining data analytics with digital storytelling.
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Career

Work history

5-2025
Chief Alchemist
BrandPipal
10-2021
Head Of Marketing
NLB Services
6-2018 - 10-2021
Head of Marketing, Global Communications, Media and Entertainment Business
Tech Mahindra
8-2017 - 6-2018
Manager, Marketing Global Markets
Publicis Sapient
3-2014 - 7-2017
Senior Manager Global Marketing and Brand Communicatons, Member of the Shadow Board
Tech Mahindra
In the press

Media appearances

DEEPBRIEF | Ashima Kakar: BrandPipal isn’t an agency or vendor but a partner in business outcomes. Featured in Mediabrief.com
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Education
2010 - 2011
PGDM-Executive
Institute of Management Technology, Ghaziabad
2017 - 2017
Digital Marketing: Customer Engagement
Columbia Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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