Ashish Singh

Observer
DISC Type : ci

Founder & CEO at Fluidesigns

Mumbai, Maharashtra, India

Overview

Ashish Singh is the Founder and CEO of Fluidesigns, a digital agency focused on UI/UX design and brand identity. An alumnus of IIT Bombay, he has led design projects across diverse sectors like FinTech, SaaS, and E-commerce for major brands, including Axis Bank and Yes Securities, driving significant user engagement improvements.

Fueled by a passion for creativity, Ashish transitioned from a background in Chemical Engineering to a career in design. He is deeply engaged with the evolution of digital interfaces, particularly the role of AI, and is committed to mentoring designers and shaping user-friendly digital experiences through his agency.

Despite earning a Chemical Engineering degree from the prestigious Indian Institute of Technology, Bombay, he pivoted to pursue his true passion in the world of design.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

AI in Design
He actively shares thoughts on how designers use AI for decision-making and believes current AI interfaces, which are mostly text-based, require significant design evolution.
B2B SaaS Design
He expresses a deep interest in the complexity of the B2B SaaS space, highlighting his team's dedication to understanding user needs, even conducting interviews at midnight.
User-Centric Design
His career is built on enhancing user experience, evidenced by his certification in Human-Centered Design and his work revamping major trading and banking platforms.

Media Appearances

Book 101 Review – Season 6 welcomes Ashish Singh, Founder & CEO of Fluidesigns. Featured in Spotify

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the talented Ashish Singh, Founder & CEO of Fluidesigns .... Featured in Instagram

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Work History

10-2019
Founder & CEO at Fluidesigns
9-2017 - 9-2019
Senior UX Designer at ZEUX Innovation
7-2016 - 9-2017
UI/UX Designer at InstaReM
6-2015 - 1-2016
Lead UI/UX Designer at The Minimalist
5-2015 - 6-2015
UI/UX Designer at Bewakoof.com

Education

2012 - 2016
Bachelor of Technology (B.Tech.) from Indian Institute of Technology, Bombay

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Founder & CEO at Fluidesigns
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Insights For Selling To Ashish

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashish is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ashish

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ashish move?

  • They like to analyze well and then make their decisions.
  • Can Ashish take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ashish

Personality Compatibility


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