Ashlee Weber in

Ashlee Weber

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Director of Ecommerce and Performance Marketing at DECKED
📍 Greater Houston, United States

Ashlee is a results-driven digital marketing expert with over 15 years of experience at brands like DECKED, YETI, and Rumpl. Holding an MBA from the University of Dayton, she is an expert in the entire digital consumer journey, from paid search to email marketing. Colleagues describe her as a professional, upbeat, and strong leader.

Outside of her professional life, Ashlee is deeply passionate about animal rescue and serves on the Advisory Board for the Fort Bend County Animal Shelter. Her interests also include reading thriller novels, camping, and refurbishing furniture. She has a history of community involvement, including volunteering at the Boys andGirls Club.

Unique fact: She was awarded "Badass of the Month" at YETI and "Rumpler of the Year" at Rumpl for her contributions.

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Experience
12 Years
Current Role
Director of Ecommerce and Performance Marketing
Job Level
Mid-senior
Location
Greater Houston, United States
Personality Overview

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Communication Style
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Priorities

Topics Ashlee cares about

Performance Marketing
As Director of Ecommerce & Performance Marketing, she focuses on data-driven strategies across paid search, social, and CTV to drive growth for DECKED.
DTC E-commerce
Her career at high-growth DTC brands like DECKED, Rumpl, and YETI demonstrates her expertise in building and scaling direct-to-consumer businesses online.
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Career

Work history

5-2024
Director of Ecommerce and Performance Marketing
DECKED
6-2023 - 5-2024
Director of Ecommerce and Performance Marketing
Rumpl
9-2022 - 6-2023
Marketing Director
Rumpl
9-2021 - 1-2023
Sr. Growth Marketing Manager
Rumpl
2-2020 - 4-2021
Senior Growth Marketing Manager
TaskRabbit
In the press

Media appearances

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Education
2019 - 2021
Master of Business Administration - MBA
University of Dayton Graduate Business Programs
2009 - 2013
Marketing with a Sales Emphasis
University of Dayton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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