Ashleigh Bunn

Questioner
DISC Type : c

Director, Digital Marketing Analytics & Strategy at Duke University Health System

Nashville, Tennessee, United States

Overview

Ashleigh has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Ashleigh has no verified topics they care about

Media Appearances

Ashleigh has no verified media appearances

Work History

2-2022
Director, Digital Marketing Analytics & Strategy at Duke University Health System
1-2020 - 2-2022
Manager, Marketing Analytics at HCA Healthcare
6-2016 - 12-2019
Analytics Team Lead at HCA Healthcare
10-2014 - 3-2016
Director, Digital Analytics at American Cancer Society
7-2013 - 10-2014
Manager, Trainer & Academic Curator at Cardinal Path

Education

2003 - 2005
Master of Arts in Liberal Studies from East Tennessee State University
1997 - 2001
Bachelor of Arts (B.A.) from Stetson University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Nashville, Tennessee, United States Job Level : Mid-senior Designation : Director, Digital Marketing Analytics & Strategy at Duke University Health System
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Insights For Selling To Ashleigh

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashleigh is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ashleigh

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashleigh move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ashleigh take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ashleigh

Personality Compatibility


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