Ashley Roberts in

Ashley Roberts

Observer · DISC type ci
Director of Ecommerce at Sporting Life
📍 Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
22 Years
Current Role
Director of Ecommerce
Job Level
Mid-senior
Location
Canada
Personality Overview

How Ashley shows up

Value Driven
Curious
Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Priorities

Topics Ashley cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2025
Director of Ecommerce
Sporting Life
4-2023 - 1-2026
General Manager, eCommerce
Sporting Life
3-2020 - 4-2023
eCommerce Manager
Sporting Life
3-2016 - 3-2020
eCommerce Merchandising Manager
Sporting Life
9-2014 - 3-2016
Team Lead Content Operations, eCommerce
Sears Canada
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Commerce (B.Com.) - Marketing Management
Ryerson University
International Exchange
Université Paris Dauphine - PSL
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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