Ashwajeet Singh in

Ashwajeet Singh

Doer · DISC type ds
Co-founder at Sleepy Owl Coffee
📍 South Delhi, Delhi, India

Ashwajeet Singh is the Co-founder of Sleepy Owl Coffee, a venture he started after leaving a corporate law career. A graduate of Jindal Global Law School, he and his co-founders were featured in Forbes Indias 30 Under 30 list in 2020 for their work in building the brand.

He has a hands-on approach to his business, which started with making Vietnamese iced coffees at pop-ups. Ashwajeet shows a deep appreciation for creative talent and compelling copywriting that connects with customers on a personal level, reflecting his passion for brand building.

He and his team spent over a year developing and perfecting the recipe for their Belgian Mocha Cold Coffee.

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Experience
9 Years
Current Role
Co-founder
Job Level
Leadership
Location
South Delhi, Delhi, India
Personality Overview

How Ashwajeet shows up

Results Focused
Deliberate Doer
Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Ashwajeet cares about

Product Development
He is deeply invested in the creation of new products, from developing a Belgian Mocha flavor over 1. 2 years to reminiscing about making Vietnamese coffee at popups.
D2C & Q-Commerce
He is focused on scaling online revenue and is actively hiring leaders to manage the brand's fast-growing marketplace and quick commerce business.
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Career

Work history

6-2016
Co-founder
Sleepy Owl Coffee
In the press

Media appearances

Ashwajeet Singh and Ajai Thandi of Sleepy Owl Coffee. Featured in YouTube
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Education
2010 - 2015
Bachelor of Laws (LL.B.)
Jindal Global Law School
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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