Ashwajeet Singh in

Ashwajeet Singh

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Co-founder at Sleepy Owl Coffee
📍 South Delhi, Delhi, India

Ashwajeet Singh is the Co-founder of Sleepy Owl Coffee, a venture he started after leaving a corporate law career. A graduate of Jindal Global Law School, he and his co-founders were featured in Forbes Indias 30 Under 30 list in 2020 for their work in building the brand.

He has a hands-on approach to his business, which started with making Vietnamese iced coffees at pop-ups. Ashwajeet shows a deep appreciation for creative talent and compelling copywriting that connects with customers on a personal level, reflecting his passion for brand building.

He and his team spent over a year developing and perfecting the recipe for their Belgian Mocha Cold Coffee.

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Experience
9 Years
Current Role
Co-founder
Job Level
Leadership
Location
South Delhi, Delhi, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ashwajeet cares about

Product Development
He is deeply invested in the creation of new products, from developing a Belgian Mocha flavor over 1. 2 years to reminiscing about making Vietnamese coffee at popups.
D2C & Q-Commerce
He is focused on scaling online revenue and is actively hiring leaders to manage the brand's fast-growing marketplace and quick commerce business.
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Career

Work history

6-2016
Co-founder
Sleepy Owl Coffee
In the press

Media appearances

Ashwajeet Singh and Ajai Thandi of Sleepy Owl Coffee. Featured in YouTube
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Education
2010 - 2015
Bachelor of Laws (LL.B.)
Jindal Global Law School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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