Ashwini Asokan in

Ashwini Asokan

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Founder & CEO of Vue.ai at Vue.ai
📍 United States

Ashwini Asokan is the Founder and CEO of Mad Street Den, a company building the AI architecture of the future through its brands Vue.ai and Blox.ai. A Carnegie Mellon University alumna, she previously led mobile innovation at Intel Labs. People who have worked with her describe her as collaborative and insightful, with an ability to foster frank, open dialogue.

Originally a trained dancer with a background in visual communication, Ashwini brings a unique, human-centric perspective to technology. She co-founded her company with her husband, a neuroscientist, combining their distinct expertise. She is passionate about integrating art and technology and exploring meaningful, real-world applications for artificial intelligence.

Unique fact: Ashwini does not have a traditional coding background; she is a product designer and cultural researcher who built a globally recognized deep-tech AI company.

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Experience
18 Years
Current Role
Founder & CEO of Vue.ai
Job Level
Leadership
Location
United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ashwini cares about

Human-Centered AI
Her background is in design and human behavior, and she advocates for building AI that is meaningful and improves human decision-making, rather than focusing only on technical complexity.
Scaling Enterprise AI
Focuses on delivering AI at scale for large enterprises in retail, finance, and other industries, as seen in her company's mission and recent advisory board announcements.
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Career

Work history

6-2016
Founder & CEO of Vue.ai
Vue.ai
8-2010 - 5-2014
Mobile Portfolio Manager, User Experience, Interaction and Experience Research Lab (IXR)
Intel Corporation
9-2005 - 7-2010
Design Researcher, Digital Home Group
Intel Corporation
Founder, CEO
Mad Street Den
In the press

Media appearances

How She Built Mad Street Den into an Enterprise AI Pioneer. Featured in The Founder Nation
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From Noise to Signal: A 2024 AI Memo from Ashwini Asokan, Anand Chandrasekaran and Costa Colbert. Featured in Vue.ai – The Retail Podcast
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Education
2003 - 2005
Masters
Carnegie Mellon University
1999 - 2002
Bachelors
MOP Vaishnav College, Madras University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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