Asma Farooq

Questioner
DISC Type : c

Vice President Product, ML/AI at Bumble Inc.

New York, New York, United States

Overview

Asma has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Asma has no verified topics they care about

Media Appearances

Asma has no verified media appearances

Work History

5-2025
Vice President Product, ML/AI at Bumble Inc.
11-2024 - 5-2025
Product Leader, Generative AI at Lattice
1-2024 - 11-2024
VP Product at Collective[i]
4-2022 - 2-2024
Head of Product: Advertising for Application Developers & Machine Learning/AI at Meta
7-2020 - 4-2022
Global Director Product, eCommerce - Machine Learning/AI at PepsiCo

Education

2014 - 2016
Economics and Finance from Harvard University
2023 - 2025
Masters in Data Science from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Senior Designation : Vice President Product, ML/AI at Bumble Inc.
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Insights For Selling To Asma

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asma is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Asma

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Asma move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Asma take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Asma

Personality Compatibility


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