Audra Lifka in

Audra Lifka

Inspirer · DISC type di
Director, Market Research Business Development at MyPoints.com
📍 Los Angeles, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
21 Years
Current Role
Director, Market Research Business Development
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

How Audra shows up

Generous
Achievment Oriented
Charming & Persuasive

They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Audra cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2012
Director, Market Research Business Development
MyPoints.com
7-2006 - 12-2011
Director, CyberTarget
United Online
1-2005 - 6-2006
Manager, CyberTarget
United Online
2-2004 - 1-2005
Data Analyst, CyberTarget
United Online
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2001 - 2003
Social Psychology; Statistics
University of Florida
1998 - 2000
M.S.
Western Illinois University
1996 - 1998
B. S.
Western Illinois University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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