AYCA KASIKCI in

AYCA KASIKCI

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VP Human Resources, Region Emerging Markets, BSH Home Appliances Group at BSH Home Appliances Group
📍 Istanbul, Türkiye

Ayca Kasikci is the VP of Human Resources for Emerging Markets at BSH Home Appliances, with over 25 years of experience at global firms like PepsiCo. A graduate of Ankara University, she specializes in organizational design, cultural transformation, and talent management across diverse business environments.

She spearheaded a complex HR operating model transformation and change management initiative across 33 countries while at PepsiCo.

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Experience
26 Years
Current Role
VP Human Resources, Region Emerging Markets, BSH Home Appliances Group
Job Level
Senior
Location
Istanbul, Türkiye
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics AYCA cares about

Talent Development
She is focused on attracting and nurturing young talent, as seen in her promotion of BSH's global programs like #GenerationBSH for new employees.
Employee Experience
She advocates for moving beyond brand image to create a genuine experience, a concept she terms "Experience Marketing".
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Career

Work history

11-2020
VP Human Resources, Region Emerging Markets, BSH Home Appliances Group
BSH Home Appliances Group
7-2019 - 9-2021
Human Resources Senior Director
BSH Turkey
5-2018 - 7-2019
Career Break & HR Consultancy Experience
Freelance, self-employed
5-2015 - 7-2018
Chief Human Resources & Business Transformation Officer
Koton Mağazacılık
3-2014 - 5-2015
HR Director, Transformation, Europe
PepsiCo
In the press

Media appearances

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Education
1993 - 1998
Bachelor's degree
Ankara University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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