Azza El Sheikh, DBA, MBA. in

Azza El Sheikh, DBA, MBA.

Observer · DISC type ic
Head of PR, Communication, and Research at Egyptian Industrial Investment Group, EIIG
📍 Cairo, Egypt

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
22 Years
Current Role
Head of PR, Communication, and Research
Job Level
Mid-senior
Location
Cairo, Egypt
Personality Overview

How Azza shows up

Curious
Example Seeker
Assertive

They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Azza cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2021
Head of PR, Communication, and Research
Egyptian Industrial Investment Group, EIIG
1-2017 - 1-2021
Public Relations Communications Manager
Egyptian Steel
12-2015 - 1-2017
Assistant Front Office Manager
Gloria Hotel, Dubai, United Arab Emirates
12-2012 - 12-2015
Executive Floor Manager
Gloria Hotel, Dubai, United Arab Emirates
1-2010 - 12-2012
Duty Manager /Guest Relations manager (GRM)
Dhow Palace Hotel, Dubai, United Arab Emirates
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
9-2020 - 5-2024
Doctor's Degree
Ain Shams University
9-2018 - 5-2020
Master of Business Administration - MBA
Ain Shams University
1999 - 2003
Bachelor’s Degree
Faculty of Law – The University of Asyut, Egypt
Social presence
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Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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