Bali Singh

Questioner
DISC Type : c

Director II, Head of AI Automation & Experimentation Services at Coupang

Seattle, Washington, United States

Overview

Bali Singh leads AI Automation and Data Science for Growth Marketing at Coupang, with prior leadership roles at Amazon and Goldman Sachs. Described as fast, accurate, and passionate, he holds a Certified Lean Six Sigma Black Belt and an MBA from the University of Hartford.

He is pioneering GenAI strategy and building integrated platforms to accelerate innovation and empower teams at scale within Coupang.

Unique fact: Bali is a two-time recipient of the Operational Excellence Bench Award for his work on continuous improvement and expense reduction projects.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Generative AI Strategy
His professional headline states he is pioneering GenAI strategy at Coupang and is hiring ML engineers with a focus on Large Language Models (LLMs).
AI-powered Automation
His current title is Head of AI Automation & Experimentation Services, and he focuses on building systems for workflow automation and decision-making.
Building Tech Platforms
He recently posted about the importance of building the best tech infrastructure and creating platforms that empower teams and delight customers.

Media Appearances

Bali has no verified media appearances

Work History

10-2025
Director II, Head of AI Automation & Experimentation Services at Coupang
4-2023 - 9-2025
Director II, Head of Analytics and Data Science - Growth at Coupang
4-2021 - 3-2023
Director I, Head of Analytics and Data Science- CX Products at Coupang
8-2017 - 3-2020
Manager III, Product Analytics & Data Science at Amazon
11-2015 - 7-2017
Vice President, Business Intelligence at Goldman Sachs

Education

BSBA from Drake University
MBA from University of Hartford

More Information

Social Presence :

Prographics :

Exp : 18 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Director II, Head of AI Automation & Experimentation Services at Coupang
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Insights For Selling To Bali

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bali is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bali

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bali move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bali take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bali

Personality Compatibility


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