Barb Johnson in

Barb Johnson

Go-getter · DISC type d
Vice President, Product - Digital Advisor Experience at Thrivent
📍 Minneapolis, Minnesota, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Vice President, Product - Digital Advisor Experience
Job Level
Senior
Location
Minneapolis, Minnesota, United States
Personality Overview

How Barb shows up

Challenger
Self-Confident
Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Priorities

Topics Barb cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2024
Vice President, Product - Digital Advisor Experience
Thrivent
8-2023 - 3-2024
Product Director, Product Management Practice Lead
Thrivent
10-2021 - 8-2023
Director, Product Management Commercial Division
Thrivent
6-2020 - 7-2021
Vice President, Senior Product Manager B2B Originations & Onboarding
TCF Bank
5-2019 - 6-2020
Vice President, Product Manager National Banking Originations and Onboarding
TCF Bank
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1999 - 2003
Bachelor of Arts - BA
Macalester College
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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