Barb Riley
Pioneer · DISC type DSIBarb is a marketing and analytics executive with over 25 years of experience blending data science with marketing strategy. An alumna of Marquette University and the University of Wisconsin–Oshkosh, she has managed $60M+ budgets and driven significant revenue growth by building high-performing teams.
Outside of work, Barb draws inspiration from baseball, using the sport as a framework for her leadership philosophy as a passionate Milwaukee Brewers fan. A former four-year college softball letter winner, she also finds perspective in the music of bands like The Avett Brothers.
She frequently uses the analogy of a baseball catcher—the "quiet conductor who sees everything"—to describe her approach to leadership.
Read the full overview →How Barb shows up
If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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