Barb Riley
Login to view DISC.Barb is a marketing and analytics executive with over 25 years of experience blending data science with marketing strategy. An alumna of Marquette University and the University of Wisconsin–Oshkosh, she has managed $60M+ budgets and driven significant revenue growth by building high-performing teams.
Outside of work, Barb draws inspiration from baseball, using the sport as a framework for her leadership philosophy as a passionate Milwaukee Brewers fan. A former four-year college softball letter winner, she also finds perspective in the music of bands like The Avett Brothers.
She frequently uses the analogy of a baseball catcher—the "quiet conductor who sees everything"—to describe her approach to leadership.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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