Barb Wixom in

Barb Wixom

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Principal Research Scientist at MIT Sloan School of Management
📍 Cornelius, North Carolina, United States

Barb Wixom is a Principal Research Scientist at MITs Center for Information Systems Research, focusing on how organizations generate business value from data assets. An award-winning scholar with a PhD from the University of Georgia, her research on data monetization and analytics has been widely published and recognized with numerous awards.

Beyond her academic research, Barb is a passionate advocate for data literacy. She actively works to encourage women, young people, and underrepresented populations to pursue careers in data and analytics. She is also a two-time recipient of the University of Virginias All-University Teaching Award, highlighting her dedication to inspiring students.

Interesting fact: Five of her in-depth case studies have placed in the prestigious Society for Information Management Paper Awards competition.

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Experience
29 Years
Current Role
Principal Research Scientist
Job Level
Senior
Location
Cornelius, North Carolina, United States
Personality Overview

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Priorities

Topics Barb cares about

Data Monetization
Her research focus for nearly three decades, culminating in her recent book, "Data Is Everybody's Business: The Fundamentals of Data Monetization. "
Generative AI
Co-authored recent publications on managing Generative AI and is actively researching its impact on business and the workforce.
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Career

Work history

6-2013
Principal Research Scientist
MIT Sloan School of Management
5-2005 - 8-2011
MSMIT Director
University of Virginia McIntire School of Commerce
12-1997 - 5-2013
Associate Professor
University of Virginia McIntire School of Commerce
6-1991 - 8-1994
Senior Consultant
Arthur Andersen Business Consulting
In the press

Media appearances

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Education
1987 - 1991
Bachelor of Arts (B.A.)
University of Virginia
1994 - 1997
PhD
University of Georgia - Terry College of Business
Social presence
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Behavioral profile

DISC profile (public)

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