Barb Wixom
Critic · DISC type CBarb Wixom is a Principal Research Scientist at MITs Center for Information Systems Research, focusing on how organizations generate business value from data assets. An award-winning scholar with a PhD from the University of Georgia, her research on data monetization and analytics has been widely published and recognized with numerous awards.
Beyond her academic research, Barb is a passionate advocate for data literacy. She actively works to encourage women, young people, and underrepresented populations to pursue careers in data and analytics. She is also a two-time recipient of the University of Virginias All-University Teaching Award, highlighting her dedication to inspiring students.
Interesting fact: Five of her in-depth case studies have placed in the prestigious Society for Information Management Paper Awards competition.
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Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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