Barbara Cavness is the CEO of (un)Common Logic, where she sets the company’s vision and cultivates client partnerships. With over a decade of digital marketing experience, she is described by colleagues as driven, sharp, and visionary. She earned her Bachelor of Arts in Psychology from Duke University.
Outside of work, Barbara is an avid cook who enjoys outdoor activities like biking, hiking, running, and various water sports. She lives in Austin, Texas, and is a self-described “queso connoisseur” who appreciates the city’s food, weather, and laid-back culture.
Interesting fact: Barbara captained the Duke University womens lacrosse team during her time as a student-athlete.
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