Barbara Kaplan in

Barbara Kaplan

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Founder & CEO at BSK Strategies
📍 Greater Philadelphia, United States

Barbara Kaplan is the Founder and CEO of BSK Strategies, a consultancy with over 20 years of experience in business development for professional services firms, particularly in the legal sector. She holds an MBA from Northwesterns Kellogg School of Management. People often describe her as passionate, expert, laser-focused, and masterful.

Barbara pursued her love of French language and literature, earning a certificate from the Université de Poitiers and a masters degree from McGill University. She currently resides in the suburbs of Philadelphia. Her interests include professional networking, highlighted by her affiliation with the Ellevate Network.

She is known by some clients as the “LinkedIN Whisperer” for her expertise in crafting compelling professional narratives.

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Experience
19 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Greater Philadelphia, United States
Personality Overview

How Barbara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Barbara cares about

Personal Branding
Her consultancy, posts, and podcast appearances frequently focus on helping lawyers and professionals build a distinct personal brand to stand out in a competitive market.
Legal Marketing
With over two decades of experience, her career is centered on providing marketing and business development strategies specifically for law firms and lawyers.
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Career

Work history

8-2005
Founder & CEO
BSK Strategies
9-2016
Affiliate Consultant
RainMaking Oasis
1-2011 - 12-2011
Director of Marketing
Marshall Dennehey Warner Coleman & Goggin, P.C.
2-2003 - 11-2005
Director of Marketing
Saul Ewing LLP
2001 - 2002
Manager of Special Projects
Dechert LLP
In the press

Media appearances

Blog - BSK Strategies - by Barbara Kaplan. Featured in BSK Strategies
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Education
MBA
Northwestern University - Kellogg School of Management
French Language and Literature
Université de Poitiers
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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