Barbara Mora

Examiner
DISC Type : cs

Director of Global Marketing at Fila

Biella, Piedmont, Italy

Overview

Barbara has no verified overview

Personality Overview

Overcautious

Process Oriented

Unexpressive

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

3-2018
Director of Global Marketing at Fila
3-2014
Global Marketing Manager at Fila
5-1997
Marketing & Communication Manager at Fila
Communication Manager at Fila Sport Europe SPA
ADVERTISING AND PROMOTION MANAGER at Fila Europe

Education

1988 - 1992
Laurea from Università degli Studi di Torino

More Information

Social Presence :

Prographics :

Exp : 28 Location : Biella, Piedmont, Italy Job Level : Mid-senior Designation : Director of Global Marketing at Fila
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Barbara

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Barbara take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Barbara

Personality Compatibility


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