Barbara Vieider

Barbara Vieider is the Corporate Finance Lead at Planted, drawing on her extensive background in transfer pricing from her time at PwC in both Switzerland and Austria. She holds a Masters in Economics from the University of Vienna, which underpins her financial expertise in the food-tech sector.

Barbara shows a strong interest in global financial and economic matters, actively following institutions like the World Economic Forum and the Financial Times. Her career pivot suggests a personal alignment with innovative and sustainable industries, moving from traditional finance to a mission-driven company.

She made a significant career transition from a "Big Four" accounting firm to a leadership role at a high-growth, plant-based food startup.