🧬 BARBARA ZELENAY in

🧬 BARBARA ZELENAY

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Vice President Global Sales Marketing at KEENFINITY Group
📍 Munich, Bavaria, Germany

Barbara Zelenay is the Vice President of Global Sales and Marketing for KEENFINITY Group, leading the communications and brand strategy for the recent spin-off from Bosch. She has a deep expertise in future-oriented technologies and managing corporate carve-outs. People who have worked with her describe her as energetic, a "star", and quick on her feet.

Outside of her corporate role, Barbara is a seasoned event moderator with over 20 years of experience, aiming to energize and engage audiences. She is also a highly respected and well-known international referee for mens lacrosse, a sport she is deeply passionate about, and has been officiating for many years at a high level.

Unique fact: She is one of the only high-level female referees for mens lacrosse in the world.

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Experience
22 Years
Current Role
Vice President Global Sales Marketing
Job Level
Senior
Location
Munich, Bavaria, Germany
Personality Overview

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Priorities

Topics 🧬 cares about

Corporate Carve-outs
She lists guiding people through a complex carve-out as her newest specialty, a skill she is actively using in her role at the Bosch spin-off, KEENFINITY.
Future-oriented Technology
Her work focuses on shaping the future of mobility, security, and communications with hard-to-explain technologies. She has previously spoken on topics like the 'Connected Car'.
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Career

Work history

10-2024
Vice President Global Sales Marketing
KEENFINITY Group
9-2002
Moderator, Event Director and Marketing Consultant
Freelance
2-2024 - 6-2025
Vice President Global Sales Marketing
Bosch Security and Safety Systems
6-2023 - 2-2024
Marketing Excellence Director
Bosch Security and Safety Systems
6-2023 - 2-2024
Marketing Excellence Director
Bosch Energy and Building Solutions
In the press

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Education
2009 - 2011
MBA
Temple University Japan
2005 - 2006
BA
London Metropolitan University
2003 - 2005
International Business & Mass Communication
University of Vienna
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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