🧬 BARBARA ZELENAY in

🧬 BARBARA ZELENAY

Sharpshooter · DISC type DC
Vice President Global Sales Marketing at KEENFINITY Group
📍 Munich, Bavaria, Germany

Barbara Zelenay is the Vice President of Global Sales and Marketing for KEENFINITY Group, leading the communications and brand strategy for the recent spin-off from Bosch. She has a deep expertise in future-oriented technologies and managing corporate carve-outs. People who have worked with her describe her as energetic, a "star", and quick on her feet.

Outside of her corporate role, Barbara is a seasoned event moderator with over 20 years of experience, aiming to energize and engage audiences. She is also a highly respected and well-known international referee for mens lacrosse, a sport she is deeply passionate about, and has been officiating for many years at a high level.

Unique fact: She is one of the only high-level female referees for mens lacrosse in the world.

Read the full overview →
Experience
22 Years
Current Role
Vice President Global Sales Marketing
Job Level
Senior
Location
Munich, Bavaria, Germany
Personality Overview

How 🧬 shows up

Fast But Analytical
Precise But Practical
Rigorous & Demanding

They like to act fast and expect others to do the same. They are not focused on building rapport and relationships. They are very proud of what they do.

Priorities

Topics 🧬 cares about

Corporate Carve-outs
She lists guiding people through a complex carve-out as her newest specialty, a skill she is actively using in her role at the Bosch spin-off, KEENFINITY.
Future-oriented Technology
Her work focuses on shaping the future of mobility, security, and communications with hard-to-explain technologies. She has previously spoken on topics like the 'Connected Car'.
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Career

Work history

10-2024
Vice President Global Sales Marketing
KEENFINITY Group
9-2002
Moderator, Event Director and Marketing Consultant
Freelance
2-2024 - 6-2025
Vice President Global Sales Marketing
Bosch Security and Safety Systems
6-2023 - 2-2024
Marketing Excellence Director
Bosch Security and Safety Systems
6-2023 - 2-2024
Marketing Excellence Director
Bosch Energy and Building Solutions
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2011
MBA
Temple University Japan
2005 - 2006
BA
London Metropolitan University
2003 - 2005
International Business & Mass Communication
University of Vienna
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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