Baris Cetinok
Login to view DISC.Baris Cetinok is the Senior Vice President of Software & Services at General Motors, leading the companys shift towards a tech-forward future. His extensive 25-year career includes leadership roles at Apple, where he launched Apple Pay and iCloud services, along with positions at Microsoft, Amazon, and American Express. He holds a B. A. from Boğaziçi University.
Outside of his deep expertise in technology and product management, Baris is a lifelong "Star Wars" fan. He is passionate about leveraging technology not just for entertainment, but also for critical real-world applications, such as improving emergency response services through in-vehicle data.
He spearheaded landmark projects at Apple, including the global expansion of Apple Pay to over 60 countries and millions of merchants.
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