Barry Marcus

Questioner
DISC Type : c

SVP, Media and Agency Sales at Environics Analytics

York, Ontario, Canada

Overview

Barry is the SVP of Media and Agency Sales at Environics Analytics, where he helps clients leverage data for audience targeting. A pioneer in data-informed video advertising, he previously spent over 16 years at Corus Entertainment. He holds a law degree from York Universitys Osgoode Hall Law School.

Outside of his professional life, Barry is a passionate photographer. He enjoys having a camera in hand to capture the look and feel of the places he visits, indicating a creative and observant nature.

Interesting fact: Barry began his career as a litigation lawyer before making a significant and successful transition into the advertising industry.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Advanced TV Advertising
He has been responsible for bringing advanced ad products like Dynamic Ad Insertion and audience-based buying platforms to the market.
Data-Driven Audiences
His entire career focus is on helping marketers use data to better identify, activate, and measure audiences for improved business results.
Go-to-Market Strategy
His previous roles involved developing and implementing the go-to-market strategy for total video and advanced advertising portfolios.

Media Appearances

Barry has no verified media appearances

Work History

4-2025
SVP, Media and Agency Sales at Environics Analytics
11-2023 - 3-2025
Director, Sales Go To Market at Corus Entertainment
10-2017 - 5-2025
Director, Advanced Advertising Sales at Corus Entertainment
9-2014 - 9-2017
Manager, Next Generation Advertising at Shaw Media
1-2009 - 8-2014
National Account Executive at Shaw Media

Education

BA from Western University
LLB from York University - Osgoode Hall Law School

More Information

Social Presence :

Prographics :

Exp : 16 Location : York, Ontario, Canada Job Level : Leadership Designation : SVP, Media and Agency Sales at Environics Analytics
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Insights For Selling To Barry

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barry is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Barry

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Barry move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Barry take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Barry

Personality Compatibility


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