Bas Paumen in

Bas Paumen

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Ecommerce Lead B2C & B2B at Philips
📍 Greater Seattle Area, United States

Bas Paumen is a marketing leader with over 20 years of experience in tech and healthcare, currently serving as the E-Commerce Lead for Philips Urgent Care business. He specializes in go-to-market strategy and global distribution, having held roles at AWS and Microsoft. Colleagues describe him as a strategic, creative, and practical expert.

Originally from the Netherlands, Bas now lives in Seattle. He is an avid traveler who has visited 50 countries and is enthusiastic about watersports and mountain sports. He also works as a Dutch interpreter and has expressed a keen interest in maintaining authentic communication in an age of AI-generated content.

He was previously the chairman of the Dutch Formula 18 Class Association for catamaran sailing.

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Experience
27 Years
Current Role
Ecommerce Lead B2C & B2B
Job Level
Senior
Location
Greater Seattle Area, United States
Personality Overview

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Decision Approach
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Priorities

Topics Bas cares about

B2B E-Commerce
Currently leading the global B2B and B2C e-commerce strategy for Philips Urgent Care as it transitions into a standalone company, focusing on scalable digital infrastructure.
Go-to-Market Strategy
A core area of his professional passion, having led global GTM at AWS and now applying this expertise to scale new ventures in the healthcare tech sector.
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Career

Work history

9-2025
Ecommerce Lead B2C & B2B
Philips
1-2025
Dutch interpreter
LanguageLine Solutions
1-2024
Associate Partner
Paal15
2-2021 - 10-2023
Global GTM Lead, Enterprise Solutions Product Marketing
Amazon Web Services (AWS)
6-2020 - 2-2021
Principal Product Marketing Manager - Mobile & AR/VR
Amazon Web Services (AWS)
In the press

Media appearances

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Education
9-1990 - 6-1996
Master of Business Administration - MBA
Maastricht University
9-1998 - 7-1999
Postgraduate Degree
Rotterdam School of Management, Erasmus University
9-1984 - 5-1990
High School Diploma - VWO/Atheneum
RSG Tromp Meesters
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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