πŸ”‹ Bas Urlings πŸ”‹ in

πŸ”‹ Bas Urlings πŸ”‹

Login to view DISC.
Founder / CEO at Hupsago
📍 Utrecht, Utrecht, Netherlands

Bas Urlings is a serial entrepreneur who transitioned from a highly successful career in e-commerce to founding Hupsago, a marketplace for sustainable home energy solutions. Holding a Bachelor of Engineering, he leverages his technical background and marketplace expertise to simplify consumer access to technologies like home batteries and V2X charging. He previously founded several e-commerce ventures, including Plazatalk and Dwarfs.

Known as the "Entrepreneur on Slippers, " Bas is passionate about a location-independent lifestyle, having taken a multi-year sabbatical to travel the world with his wife. This journey reinforced his belief that true fulfillment comes from continuous learning and growth, a philosophy he now applies to his new venture in the green energy sector.

After his world trip, Bas grew his e-commerce business 20-fold and achieved sales exceeding 100 million euros through marketplaces like Amazon.

Read the full overview →
Experience
13 Years
Current Role
Founder / CEO
Job Level
Leadership
Location
Utrecht, Utrecht, Netherlands
Personality Overview

How πŸ”‹ shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics πŸ”‹ cares about

Sustainable Energy
Founded Hupsago to create a transparent marketplace for home batteries and other sustainable installations, driven by his personal experience renovating his farmhouse.
E-commerce Growth
Built multiple successful e-commerce businesses, coached over 20, 000 members via Plazatalk, and co-founded Dwarfs, a major marketplace brand acquirer.
+5 more topics Login to view topics
Career

Work history

1-2026
Founder / CEO
Hupsago
9-2017 - 1-2025
Owner | Ecommerce coach
Plazatalk
1-2021 - 1-2024
Founder / CMO / Secret Weapon
Dwarfs
1-2012 - 12-2021
Owner
DisQounts International B.V.
1-2010 - 12-2011
Owner
GiftCadeau
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2007
Bachelor of Engineering (B.E.)
Inholland University of Applied Sciences
1997 - 2001
Education details unavailable
Stella Maris College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to πŸ”‹. Free, 10 seconds.