Bas Urlings is a serial entrepreneur who transitioned from a highly successful career in e-commerce to founding Hupsago, a marketplace for sustainable home energy solutions. Holding a Bachelor of Engineering, he leverages his technical background and marketplace expertise to simplify consumer access to technologies like home batteries and V2X charging. He previously founded several e-commerce ventures, including Plazatalk and Dwarfs.
Known as the "Entrepreneur on Slippers, " Bas is passionate about a location-independent lifestyle, having taken a multi-year sabbatical to travel the world with his wife. This journey reinforced his belief that true fulfillment comes from continuous learning and growth, a philosophy he now applies to his new venture in the green energy sector.
After his world trip, Bas grew his e-commerce business 20-fold and achieved sales exceeding 100 million euros through marketplaces like Amazon.
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