πŸ”‹ Bas Urlings πŸ”‹

Inquirer
DISC Type : cd

Founder / CEO at Hupsago

Utrecht, Utrecht, Netherlands

Overview

Bas Urlings is a serial entrepreneur who transitioned from a highly successful career in e-commerce to founding Hupsago, a marketplace for sustainable home energy solutions. Holding a Bachelor of Engineering, he leverages his technical background and marketplace expertise to simplify consumer access to technologies like home batteries and V2X charging. He previously founded several e-commerce ventures, including Plazatalk and Dwarfs.

Known as the "Entrepreneur on Slippers, " Bas is passionate about a location-independent lifestyle, having taken a multi-year sabbatical to travel the world with his wife. This journey reinforced his belief that true fulfillment comes from continuous learning and growth, a philosophy he now applies to his new venture in the green energy sector.

After his world trip, Bas grew his e-commerce business 20-fold and achieved sales exceeding 100 million euros through marketplaces like Amazon.

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Sustainable Energy
Founded Hupsago to create a transparent marketplace for home batteries and other sustainable installations, driven by his personal experience renovating his farmhouse.
E-commerce Growth
Built multiple successful e-commerce businesses, coached over 20, 000 members via Plazatalk, and co-founded Dwarfs, a major marketplace brand acquirer.
Lifestyle Entrepreneurship
Actively promotes an "Entrepreneur on Slippers" philosophy, valuing the freedom to run businesses remotely, inspired by a multi-year world trip.

Media Appearances

πŸ”‹ has no verified media appearances

Work History

1-2026
Founder / CEO at Hupsago
9-2017 - 1-2025
Owner | Ecommerce coach at Plazatalk
1-2021 - 1-2024
Founder / CMO / Secret Weapon at Dwarfs
1-2012 - 12-2021
Owner at DisQounts International B.V.
1-2010 - 12-2011
Owner at GiftCadeau

Education

2003 - 2007
Bachelor of Engineering (B.E.) from Inholland University of Applied Sciences
1997 - 2001
Education details unavailable from Stella Maris College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Utrecht, Utrecht, Netherlands Job Level : Leadership Designation : Founder / CEO at Hupsago
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Insights For Selling To πŸ”‹ Bas

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with πŸ”‹ Bas is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from πŸ”‹ Bas

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will πŸ”‹ Bas move?

  • They are neither the fastest decision makers nor the slowest.
  • Can πŸ”‹ Bas take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And πŸ”‹ Bas

Personality Compatibility


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