Bassey is a seasoned sales leader with 19 years of experience in the consumer packaged goods industry, currently serving as Sr. Director of Sales for the Kroger account at Chobani. His career includes diverse roles in sales, marketing, and consulting at companies like Mondelēz and Keurig Dr Pepper. He holds a B. S. from Michigan State University and a Masters from Xavier University.
Outside of his corporate career, Bassey is a passionate entrepreneur in the fitness space. He is the co-owner of a Shred415 franchise in Cincinnati, demonstrating his commitment to health, wellness, and community building. He is also a husband and father, balancing his professional drive with family life.
He successfully launched his fitness studio in July 2020, amidst the global pandemic, and secured the #1 revenue position within one year.
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