As Senior Director of AI Partnerships at OpenEvidence, Begüm leverages over 14 years of experience in healthcare marketing. She has managed omnichannel campaigns with budgets exceeding $30M for clients like Pfizer and Novartis and holds certifications in digital marketing analytics from MIT and entrepreneurship from Stanford.
Passionate about the future of medicine, she is a frequent speaker on leveraging AI to close gaps in womens health. Colleagues have described her as an ambitious, broad-minded team player with strong problem-solving skills and a great sense of humor.
She recently shared the stage at the Women’s Health Summit 2025, discussing how AI can enable centralized care.
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