Ben Abbott is a data-driven Senior Ecommerce Analyst at River Island with a strong background in SQL, Power BI, and Google Analytics. A graduate of the University of Essex, he excels at leading GA4 and BI tool rollouts and delivering actionable insights from complex data sets.
Ben is passionate about embedding data-led decision-making and improving data literacy across organisations.
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Experience
7 Years
Current Role
Senior Ecommerce analyst
Job Level
Middle
Location
Arnold, England, United Kingdom
Personality Overview
How Ben shows up
ROI Driven
Requires Proof
Curious But Skeptical
They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell
Priorities
Topics Ben cares about
Data-led Decisions
He is passionate about embedding data-led decision-making and improving data literacy within organizations.
Ecommerce Analytics
As a Senior Ecommerce Analyst, his work revolves around deriving insights from ecommerce, trading, marketing, and customer data.
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Career
Work history
1-2025
Senior Ecommerce analyst
River Island
10-2022 - 1-2025
Ecommerce Insights Analyst
River Island
7-2021 - 9-2022
Digital Marketing Analyst
Hillarys
1-2021 - 7-2021
Assistant E-commerce Manager - Boots.com Brand lead
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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