Ben Crossing

Chief Executive Officer at Hawk-Eye Innovations

📍 London, England, United Kingdom

Ben Crossing is the Chief Executive Officer at Hawk-Eye Innovations, a Sony-owned sports technology company. A Loughborough University graduate, he has progressed through the company for over 15 years, driving its global expansion in officiating, data, and broadcast technology.

His long and dedicated career in the sports technology sector suggests a profound passion for the intersection of athletics and innovation. His UK roots and education from a university renowned for sports likely inform his interest in athletic performance and the evolution of the games people watch.

He has spent his entire senior career at Hawk-Eye, guiding its evolution from a niche service to a cornerstone of modern global sports.

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Experience

11 Years

Current Role

Chief Executive Officer

Job Level

Leadership

Location

London, England, United Kingdom

Personality Overview

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Priorities

Topics Ben cares about

Sports Technology

Leads a company at the forefront of sports technology, focusing on officiating, biomechanics, broadcast solutions, and fan experience enhancements.

Broadcast Innovation

His company plays an integral role in how sports are broadcast and experienced by fans globally, pushing the boundaries of what's possible in live production.

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Career

Work history

3-2026

Chief Executive Officer

Hawk-Eye Innovations

3-2023 - 3-2026

Managing Director

Hawk-Eye Innovations

9-2021 - 3-2023

Chief Operating Officer

Hawk-Eye Innovations

9-2017 - 9-2021

Managing Director - EMEA & APAC

Hawk-Eye Innovations

7-2016 - 8-2017

General Manager

Hawk-Eye Innovations

In the press

Media appearances

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Education

2019 - 2021

Executive MBA

Hult International Business School

2011 - 2014

BSc

Loughborough University

Social presence

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Ben Crossing

Topics Ben cares about

Work history

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