Ben Farkas, CPA

Questioner
DISC Type : c

Controller at GL Homes

Fort Lauderdale, Florida, United States

Overview

Ben has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

5-2022
Controller at GL Homes
9-2021 - 5-2022
Assistant Controller at GL Homes
7-2020 - 9-2021
Treasury Manager at GL Homes
10-2018 - 7-2020
Treasury Analyst at GL Homes
7-2016 - 10-2018
Audit Manager at Berkowitz Pollack Brant Advisors + CPAs

Education

2009 - 2010
Masters from Florida Atlantic University
2002 - 2006
Bachelor of Science from Washington University in St. Louis - Olin Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Fort Lauderdale, Florida, United States Job Level : N/A Designation : Controller at GL Homes
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ben

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ben take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ben

Personality Compatibility


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