Ben Ward

Editor
DISC Type : CS

Vice President, Ticket Sales & Service - Georgia Tech at Legends

Atlanta, Georgia, United States

Overview

Ben Ward is the Vice President of Ticket Sales & Service for Georgia Tech, an athletics property managed by Legends. His expertise lies in premium ticket sales and partnership development, with a career spanning collegiate sports and the NFL, including roles with the Las Vegas Raiders and Miami Dolphins. He holds a Bachelor of Arts from William & Mary.

Outside of his professional work, Ben is committed to community causes, having participated in and raised money for the Miami Dolphins Challenge Cancer 5K to fund cancer research. He has a strong interest in the NFL, particularly the Dallas Cowboys.

Unique fact: Ben worked on a creative project involving NFL player JuJu Smith-Schuster and major brands like adidas, Marvel Studios, and Lexus.

Personality Overview

Late Adopter

Objective Thinker

Fact-Driven

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Collegiate Sports Revenue
Leads ticket sales and service for Georgia Tech Athletics and previously managed the Legends property at Georgetown University, focusing on revenue generation.
Premium Ticket Sales
Managed luxury and suite sales for the Miami Dolphins and was a sales manager for the Las Vegas Raiders' Allegiant Stadium project.
Cancer Research Fundraising
Actively supports cancer research by fundraising and participating in events like the Miami Dolphins Challenge Cancer 5K.

Media Appearances

Ben Ward – Vice President, Ticket Sales & Service (Legends). Featured in Intercollegiate.co

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Ben Ward – Vice President, Ticket Sales & Service. Featured in TheOrg.com

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Work History

8-2025
Vice President, Ticket Sales & Service - Georgia Tech at Legends
9-2024 - 8-2025
General Manager - Georgetown University at Legends
8-2022 - 9-2024
Manager, Partnership Development at Two Circles
11-2019 - 8-2022
Account Manager, Luxury & Suite Sales at Miami Dolphins and Hard Rock Stadium
3-2019 - 10-2019
Sales Manager, Premium - Las Vegas Raiders Allegiant Stadium at Legends

Education

2009 - 2013
Bachelor of Arts - BA from William & Mary

More Information

Social Presence :

Prographics :

Exp : 11 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Vice President, Ticket Sales & Service - Georgia Tech at Legends
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Ben

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Ben take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Ben

Personality Compatibility


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