Ben Wasser

Inquirer
DISC Type : dc

Senior Director at Broadcom

Littleton, Colorado, United States

Overview

A seasoned sales leader specializing in high-value SaaS and software sales for enterprise and federal accounts. With a 13-year tenure across VMware and Broadcom, he has a proven history of exceeding multi-million-dollar quotas, driving revenue growth, and leading large sales teams.

There is no publicly available information regarding Bens personal life or hobbies.

He once managed a $158 million quarterly renewals portfolio and successfully drove a $40 million conversion from perpetual licenses to subscriptions.

Personality Overview

Hard To Convince

Judgemental

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

SaaS Revenue Growth
Passionate about optimizing SaaS sales strategies, managing renewals, and building recurring revenue models to exceed ambitious targets.
Enterprise Account Sales
Expert in managing and expanding multi-million-dollar portfolios for large commercial and enterprise clients, including strategic accounts like HP.
Federal & SLED Sales
Has direct experience in the federal civilian and SLED (State, Local, and Education) sectors, successfully navigating complex contracts and increasing value.

Media Appearances

Ben has no verified media appearances

Work History

11-2023 - 2-2025
Senior Director at Broadcom
2-2022 - 11-2023
Sales Manager at VMware
2-2020 - 2-2022
Associate Director at ServiceSource (acquired by Concentrix)
2-2015 - 2-2020
Senior Sales Manager at ServiceSource (acquired by Concentrix)
7-2012 - 2-2015
Senior Sales Representative at ServiceSource (acquired by Concentrix)

Education

Ben has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Littleton, Colorado, United States Job Level : N/A Designation : Senior Director at Broadcom
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ben

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • Their decision making speed is somewhere in the middle.
  • Can Ben take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ben

Personality Compatibility


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