Ben Widseth

Visionary
DISC Type : Ds

Vice President of Innovation at Lagunitas Brewing Company

San Francisco Bay Area, United States

Overview

Ben has no verified overview

Personality Overview

Fast But Thoughtful

Risk Tolerant

Early Adopter

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

1-2024
Vice President of Innovation at Lagunitas Brewing Company
4-2021 - 1-2024
Director of Innovation at Trinchero Family Estates
7-2020 - 4-2021
Brand Director - Scotts Lawns Portfolio at The Scotts Miracle-Gro Company
10-2018 - 7-2020
Vice President of Marketing at Green Flash Brewing Co.
2-2017 - 9-2018
Head of US Innovation Brand Strategy & Finance at Anheuser-Busch InBev

Education

2013 - 2015
Master of Business Administration (MBA) from University of Michigan - Stephen M. Ross School of Business
2002 - 2006
B.A. from University of Michigan
Master of Business Administration (MBA) from University of Michigan - Stephen M. Ross School of Business
B.A. from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Vice President of Innovation at Lagunitas Brewing Company
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ben

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ben take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ben

Personality Compatibility


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