Ben Willard
Initiator · DISC type DiBen Willard is the Chief Operating Officer at Certe, leveraging nearly 25 years of experience in the financial services industry. A Certified Financial Planner, his career includes senior leadership roles such as National Head of Financial Advice at Mercer, Head of Financial Planning for StatePlus, and leadership positions at Aware Super, consistently driving growth and innovation.
He was an author for the Future of Financial Advice reforms and a contributor to the Retirement Income Covenant.
Read the full overview →How Ben shows up
They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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