Benia Smith

Inspirer
DISC Type : di

Head of Procurement at Relativity

Greater Chicago Area, United States

Overview

Benia is the Head of Procurement at Relativity, leading enterprise strategy for the global SaaS company. A Purdue University MBA graduate, her expertise lies in digital transformation, strategic sourcing, and designing Source-to-Pay ecosystems. Colleagues describe her as a motivated and strategic thinker who is also detail-oriented.

She has a proven track record of leading procurement transformations, including serving as the subject matter expert for an enterprise-wide ERP transition and negotiating multimillion-dollar agreements.

Personality Overview

Confident & Optimistic

Generous

Decisive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Procurement Transformation
Leads procurement transformation and systems leadership at Relativity, focusing on enhancing spend visibility and implementing new technology platforms.
Agentic AI
Recently attended Relativity Fest where she focused on learning how customers use their product and the applications of agentic AI.
SaaS Procurement
A strategic leader with deep expertise in procurement specifically for the Software as a Service (SaaS) industry.

Media Appearances

Benia has no verified media appearances

Work History

5-2025
Head of Procurement at Relativity
1-2023 - 5-2025
Category Manager, Specialty Chemicals and Starch at ND Paper
3-2021 - 10-2022
Director of Corporate Procurement at Impossible Foods
4-2018 - 3-2021
Director of Indirect Procurement at Dyson
2-2016 - 4-2018
Director, Global Indirect Procurement at Tate & Lyle

Education

2004 - 2006
MBA from Purdue University Daniels School of Business
1995 - 2000
B.S. from Purdue University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Head of Procurement at Relativity
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Insights For Selling To Benia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benia is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Benia

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Benia move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Benia take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Benia

Personality Compatibility


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