Benjamin Kershman in

Benjamin Kershman

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Vice President, Digital Marketing & Strategy at Roc Nation
📍 New York, New York, United States

Benjamin Kershman is the Vice President of Digital Marketing & Strategy at Roc Nation, where he leads a 15-person team. His expertise lies in driving revenue growth and audience development for global artists, backed by experience at Sony Music and Warner Music Group. He earned his Bachelor of Arts at McGill University.

Colleagues and direct reports describe Benjamin as a brilliant, gifted, and personable manager who is notably kind and easy to approach. During his time at university, he took a leadership role in the McGill Industrial Relations Association, working to ensure the programs continuity.

He developed a proprietary, data-driven research platform at Sony Music that led to the signing of one of the labels top artists of 2024.

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Experience
10 Years
Current Role
Vice President, Digital Marketing & Strategy
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Benjamin cares about

Digital Marketing
He leads a 15-person team at Roc Nation focused on digital marketing, paid media, influencer marketing, and audience development for a roster of globally recognized artists.
Data-Driven A&R
At Sony Music, he leveraged streaming and social analytics to evaluate talent, developing a platform that led to signing one of the label's top-performing artists.
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Career

Work history

1-2025
Vice President, Digital Marketing & Strategy
Roc Nation
10-2023 - 10-2024
Senior Director, A&R and Research
Sony Music Entertainment
5-2022 - 10-2023
Director of Marketing and A&R - Revolution Records / Warner Records
Warner Music Group
4-2021 - 5-2022
Senior Marketing & Product Manager - Revolution Records / Warner Records
Warner Music Group
2-2018 - 4-2021
Marketing Manager
Universal Music Group
In the press

Media appearances

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Education
2009 - 2013
Bachelor of Arts (B.A.)
McGill University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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